Luxury Daily, November 16, 2011 – Bottega Veneta CEO: Short-term decisions must mirror long-term goals
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Are affluent consumers numb to stock market turbulence?
Turbulence in the stock market is only growing due to debt crises in Greece and Italy, causing investors to pull back in fear of an economic downturn. Whether or not this is a permanent setback is uncertain, especially since consumer confidence itself is up and down.
Luxury Daily, November 10, 2011 – Cartier inspires emotion through true love social videos
Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
Brands get liked on Facebook 1M times per day: ad:tech keynote
NEW YORK – For anyone that has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.
Vogue up 9.9pc year to date in fashion, beauty ad pages
Condé Nast’s Vogue is up 208 advertising pages for high-end fashion and beauty brands this year to date, which is the largest paging and percentage growth in the core and extended set, claims the magazine.
Fendi, Ralph Lauren, Chanel target affluent Chinese tourists with ads in new magazine
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
Tatler guides consumers through holidays with themed ads, supplements
Upscale jewelers such as Tiffany & Co., De Beers and Cartier are tapping into consumers’ holiday spirit with festive advertisements in British magazine Tatler’s December issue that also features holiday shopping and party guides and a list of the most eligible people in England.
W up 44 ad pages as of November, brings in Jimmy Choo, Dom Perignon
Condé Nast’s W magazine is up 44 advertising pages this year to date and features a slew of new luxury advertisers such as Gucci Fragrance, Jimmy Choo, Saks Fifth Avenue, Van Cleef & Arpels and Dom Perignon.
Oscar de la Renta uses Facebook commerce for monthly exclusives
Apparel designer Oscar de la Renta is using Facebook to sell exclusive products available only to fans of the brand on the social network site.