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Jaguar takes over New York subway trains with Good to be Bad promotion
Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.
Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Luxury Daily, February 14, 2014 – Luxury brands host social contests to connect with fans on Valentine’s Day
Mary Katrantzou coincides exclusive ecommerce partnership with fall fashion show
Young British fashion label Mary Katrantzou has partnered with ecommerce Web site Lyst.com to exclusively retail 10 pieces from the brand.
Dolce & Gabbana prepares for spring blooms with Dolce fragrance
Italian atelier Dolce & Gabbana is paying homage to perfumers and their craft with a campaign for its latest fragrance, Dolce.
Luxury Daily, February 11, 2014 – Manolo Blahnik touts timelessness of shoes with Victorian storyscape
20pc of affluent consumers comfortable with texted product suggestions: report
Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
Robb Report brings time to life with Watch Collector app
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.
Quality blogs will grow as brands become experiential media houses
Luxury brands across market sectors have been creating highly-curated editorial content hosted on a branded blog rather than social media to appear more transparent to core consumers.