Luxury Daily, December 29, 2011 – Top 10 luxury branded videos of 2011
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Top 10 social media luxury marketers of 2011
It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers, but some marketers are just on another level.
Luxury Daily, December 13, 2011 – Increased diamond, gold demand to single out true luxury consumer
Should retailers feel threatened by Amazon’s new price comparison app?
Retailers are unhappy with Amazon’s price check app because it has the potential to eat into their margins and even funnel off sales.
Bergdorf targets affluent trailblazers with Google+ addition
Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.
John Hardy anchors Bloomingdale’s New York flagship jewelry department renovation
Balinese jeweler John Hardy is playing a major role in the renovation of department store Bloomingdale’s flagship jewelry section in midtown Manhattan, New York.
International Condé Nast publication launches indicative of booming luxury market
The launch of luxury-focused magazines such as Vogue, Allure and Myself in markets including Russia, the Netherlands and Italy is indicative of a booming luxury print market, according to industry experts.
Bergdorf Goodman pulls out the stops for resort magalog
New York-based department store Bergdorf Goodman’s latest print magazine contains a large amount of fashion pictorials, editorials and interviews with luxury designers, paving the way for brands in the publishing industry and increasing consumer engagement with Bergdorf.
Moët & Chandon offers customizable bottle in time for holiday gift giving
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.
European brands lagging behind US in digital prowess: L2 Think Tank
European fashion brands such as Céline, Eres and Brioni are falling to the wayside of U.S. brands when it comes to the digital frontier and consumer engagement, according to findings from a study by L2 Think Tank.