Collapsing the two-way conversations between brand and consumer: report
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
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Prada pushes content over commerce via New York Times mobile effort
Italy’s Prada is adding more color to the vibrant print campaign for its spring/summer 2014 collection with a mobile advertisement seen on The New York Times’ On The Runway column.
Chanel, Gucci, Fendi vie for attention with ad repetition in March Vogue
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
Luxury Daily, February 24, 2014 – Kering’s dim profits brightened by luxury gains
Saks caters to fashion-conscious men with new upscale sneaker destination
Department store chain Saks Fifth Avenue is reacting to the popularity of designer sneakers for men with a new curated installation in 16 of its stores.
WSJ. magazine March issue notes apparel growth with 86pc fashion ads
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
Luxury Daily, February 20, 2014 – Fendi prepares drones to film fashion show live-stream
Ralph Lauren centralizes luxury business with new hire
U.S. apparel brand Ralph Lauren has created a new position, president of Ralph Lauren Luxury Collections, to oversee the global expansion of its luxury business.
Greenpeace urges luxury fashion brands to clean up production by 2020
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
Ferrari deemed world’s most powerful brand: report
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.