Why in-store traffic is imperative for summer months
Luxury brands should aim to draw in-store traffic from locals and tourists during the summer months with exclusive events and travel-oriented marketing tactics to trigger sales, experts say.
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Luxury Daily, May 31, 2012 – 80pc affluent spenders now on lower-income end: report
80pc affluent spenders now on lower-income end: report
To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing’s Annual State of the Luxury Market Report 2012.
Saks curates shopping guide trio for online beauty event
High-end department store chain Saks Fifth Avenue is positioning beauty items in an online event that gives consumers three shopping guides based on personality and style.
Luxury Daily, May 24, 2012 – Aspirational luxury buyer all but gone, claims industry expert
How brands can use YouTube to generate sales
Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
Luxury Daily, May 14, 2012 – Will Christian Louboutin Beauté dilute the brand name?
Will Christian Louboutin Beauté dilute the brand name?
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
Beauty, hotel brands top BRI digital IQs: L2 Think Tank
Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
Ralph Lauren, Chanel push fragrance in May Vogue
Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to appeal to aspirational consumers.