Luxury Daily, August 9, 2012 – Mcommerce is No. 1 differentiating social experience: study
Search Results for: tod's
Tod’s launches Italian Modernism multichannel autumn/winter campaign
Italian leather brand Tod’s released its fall/winter 2012 multichannel advertising campaign that features images of the ideal male and female customers who mirror the brand DNA.
January 27, 2012 – Saks CMO: Mobile, in-store experience to become more intertwined in 2012
High-end brands miss out with static mobile ads in February Vanity Fair app
Luxury brands often find it useful to include videos, mobile commerce or gaming options in tablet advertisements, but this did not seem to be the case in the iPad application for Condé Nast’s Vanity Fair February issue.
Hogan by Karl Lagerfeld uses app for portable lookbook
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Luxury Daily, August 8, 2011 – Jaeger-LeCoultre leverages film festival influence to market products
Luxury Daily, June 13, 2011 – Burberry goes for Swinging Sixties look with new ad campaign
Is the luxury footwear arms race on?
With the recent acquisition of luxury footwear company Kurt Geiger by Jones Group following the sale of Jimmy Choo to Labelux last month, the two massive conglomerates are being presented with new opportunities that rival fashion empires LVMH and PPR.
Luxury Daily, May 13, 2011 – Brand image maintenance integral when developing mobile sites: panelist
Tod’s extends commitment to design with Salone del Mobile exhibit
Leather goods manufacturer Tod’s is targeting affluent consumers with an exhibit at the 2011 Salone del Mobile that explores the craftsmanship and the collaboration between the brand and the annual furniture exposition.