Net-A-Porter, mobile growth, Hermès and China – News briefs
Today in luxury marketing: Net-A-Porter makes move into China; Mobile retail growth up 87 percent; Hermès loses China trademark dispute; China turns to domestic luxury brands.
Today in luxury marketing: Net-A-Porter makes move into China; Mobile retail growth up 87 percent; Hermès loses China trademark dispute; China turns to domestic luxury brands.
Luxury smartphone retailer Vertu is using location-based advertisements in mobile applications such as Conde Nast’s Vogue and Net-A-Porter to market its new Constellation device.
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Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.
Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.
Online retailer Net-A-Porter’s winter boutique launched today, getting a head-start on winter apparel and accessories marketing and boosting end-of-year sales.
Online luxury retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers for its Fall 2011 campaign.
Online luxury retailer Net-A-Porter is taking an active role in Fashion’s Night Out with pop-up digital displays in two major cities.
Online retailer Net-a-Porter is driving sales and creating a sense of community through an interactive global map that highlights consumer purchases in real-time.
Online retailer Net-A-Porter is attracting Dolce & Gabbana loyalists and heightening its own appeal with the addition of the Italian brand to its repertoire.