Ferragamo, Audi, Omega and Stella McCartney – News briefs
Today in luxury marketing – Ferragamo may seek higher IPO rating than Prada; Audi sets record for best May U.S. sales; Orbis + Daniel Craig watch by Omega has arrived in stores.
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Ferragamo, Jimmy Choo, Burberry and Polo Ralph Lauren – News briefs
Today in luxury marketing – Ferragamo plans IPO in Italy; Jimmy Choo out of the race to buy back his namesake label; A Brit in London; Polo Ralph Lauren still a pony with pep in its step.
Burberry, Leonardo Ferragamo and Daimler AG – News briefs
Today in luxury marketing – Burberry stores in China get digital makeover; Leonardo Ferragamo speaks to students at Kent State University; Daimler keeps forecast as new cars outweigh Japan quake effect.
Ferragamo debuts first iPad app pushing new collection
Salvatore Ferragamo has placed its first iPad application at the center of its marketing strategy for the brand’s spring/summer collection.
Ferragamo standardizes business processes on SAP platform
Salvatore Ferragamo has implemented SAP AG’s software to better meet customer demand and position itself for further expansion by streamlining its global business processes to drive profits.
Prada, Salvatore Ferragamo and luxury retail stocks – News briefs
Today in luxury marketing – Prada nine-month net triples as Asian shoppers buy more luxury; Ferragamo jumps into social media arena; Buy luxury retail stocks, Barclays says.
BMW, LVMH and Salvatore Ferragamo – News briefs
Today in luxury marketing – BMW to make electric cars pure luxury; Master of the brand: Bernard Arnault; Heritage luxury: past becomes the future; Luxury designers launch 3D glasses for the holiday season.
Salvatore Ferragamo pushes video ads via email campaign
High-end designer Salvatore Ferragamo is promoting its new W bag with an email campaign that was sent to a list of dedicated subscribers.
Neiman Marcus honors Leonard A. Lauder in New York City
Guests celebrated Mr. Lauder’s innovative career and contributions to luxury.
Bloomingdale’s premieres ‘From Italy, With Love’
The department store chain’s latest campaign celebrates culture, creatives and luxury collections.