Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
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Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
Luxury advertisers stand out in December’s Vogue via sensory tactics
Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.
Jewelers vie for holiday sparkle via placement in Tatler’s December edition
De Beers, Tiffany & Co. and Chanel were among the advertisers to push high-jewelry in the December issue of Tatler as readers looked to wow loved ones for the holidays.
WSJ. magazine closes out 2014 with largest Holiday issue to-date
Ralph Lauren, Chanel and Hermès were among the advertisers to promote timeless gifting ideas in the Holiday issue of WSJ. magazine.
Scent strips create sensory gift guide in Vanity Fair’s December edition
Brands such as Chanel and Donna Karan looked to Vanity Fair’s December issue to propel interest in their fragrance ranges using traditional and sensory tactics.
Brands fight HIV transmission among children with teddy bear auction
Luxury fashion houses and designers are raising money for Operation Bobbi Bear through the auction of one-off teddy bears.
Brands rely on repetition to spur gifting in W magazine’s November issue
Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.