Burberry, Chanel among retailers with most positive social sentiment
According to new research, consumers tend to communicate more positive, passionate feelings about luxury brands on social media than they do about other retailers.
According to new research, consumers tend to communicate more positive, passionate feelings about luxury brands on social media than they do about other retailers.
Luxury Daily’s live news from Jan. 3 – Burberry mixes modernity, tradition in Chinese New Year campaign; Furla courts California customers with South Coast Plaza opening; DPA taps Van Cleef & Arpels exec to manage North American division; Tag Heuer puts athletes under pressure in new video series; BMW mirrors night sky with extraterrestrial car; Regent Taipei rolls out photography butler service.
Luxury Daily’s live news from Jan. 3 – Burberry mixes modernity, tradition in Chinese New Year campaign; Furla courts California customers with South Coast Plaza opening; DPA taps Van Cleef & Arpels exec to manage North American division; Tag Heuer puts athletes under pressure in new video series; BMW mirrors night sky with extraterrestrial car; Regent Taipei rolls out photography butler service.
British fashion house Burberry is painting portraits of family togetherness in a marketing push for Chinese New Year.
Luxury Daily has announced Burberry as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Gucci as Luxury Digital Marketer of the Year, Condé Nast International as Luxury Publisher of the Year, BCG as Luxury Researcher of the Year and Farfetch’s José Neves as Luxury Personality of the Year 2018.
Luxury Daily has announced Burberry as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Gucci as Luxury Digital Marketer of the Year, Condé Nast International as Luxury Publisher of the Year, BCG as Luxury Researcher of the Year and Farfetch’s José Neves as Luxury Personality of the Year 2018.
Luxury Daily has announced Burberry as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Gucci as Luxury Digital Marketer of the Year, Condé Nast International as Luxury Publisher of the Year, BCG as Luxury Researcher of the Year and Farfetch’s José Neves as Luxury Personality of the Year 2018.
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British fashion house Burberry is Luxury Daily’s 2018 Luxury Marketer of the Year for its thorough brand transformation under the direction of newly appointed chief creative officer Riccardo Tisci.
Luxury Daily’s live news from Dec. 20 – Burberry taps Calvin Klein exec as CMO; Swiss watches continue US comeback with export growth; Missoni returns to Safilo with licensing deal; Marriott teams with Hamilton to aid Puerto Rican arts; Bang & Olufsen pop-up provides audio immersion for “music lovers”; Cunard cruises into fashion week.