Published: February 14, 2012
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Published: February 10, 2012
Today in luxury marketing – Miu Miu to launch Fashion Week line of bags; Hermès says 2011 sales up 18 percent, operating margin above 30 percent; Luxury brands untouched by euro zone crisis?; Naeem Khan leather corset on display at Lincoln Center.
Published: February 9, 2012
The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image.
Published: February 6, 2012
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
Published: February 3, 2012
Published: February 3, 2012
Even though the industry as a whole did not report superlative earnings, luxury retailers came out on top at the end of 2011, indicating that the luxury shopper should continue to flourish in 2012.
Published: February 2, 2012
Published: February 2, 2012
Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.
Published: January 26, 2012
NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker from WWD’s Forum.
Published: January 18, 2012
