Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.
Condè Nast’s W magazine’s April beauty issue flaunts a 36 percent advertising increase overall and soared to a 66 percent beauty ad increase from this time last year.
Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.
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High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
