Fortnum & Mason looks beyond food with Stationery Week events
British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week.
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Duty Free Shopping invites travelers to Abu Dhabi for multi-sensory fragrance exhibit
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Saks teams with Burberry for digital beauty event
Department store chain Saks Fifth Avenue is aiming to increase foot traffic to its New York flagship’s beauty department through an in-store event featuring British apparel label Burberry’s newly launched cosmetics collection.
Fashion marketers push beauty lines for Tatler’s April issue Beauty Awards
Christian Dior and Dolce & Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazine’s annual Beauty Awards.
Luxury Daily, March 25, 2014 – Hermès adds whimsy to Metamorphosis print campaign
Moncler goes for high-tech over handmade with jacket microsite
French outerwear label Moncler is educating consumers on the high-tech process behind its Longue Saison coats with a dedicated microsite.
Fashion critic musical chairs symbolic of New York Times’ rebranding efforts
In recent months, well-respected fashion journalists working for top publications have been involved in a sort of musical chairs as positions have been left for new opportunities, both personal and professional, but will the shuffling affect how luxury apparel and accessories is covered?
Dolce & Gabbana tutorializes new lipstick to capitalize on range of moods
Italian fashion house Dolce & Gabbana is introducing enthusiasts to its new lipstick formula with a digital campaign that promotes the one product’s appeal rather than an entire branded look.
Lanvin launches heritage microsite to raise brand awareness
French fashion house Lanvin has added a heritage-focused microsite to its digital presence that will educate consumers about the brand’s 125-year history.
Ralph Lauren continues luxury elevation strategy in Vanity Fair’s April edition
Ralph Lauren aimed to get noticed in the April issue of Condé Nast-owned Vanity Fair’s April issue with strong advertising placement and the latest edition of its own branded magalog.