Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
Italian fashion label Gucci is extending its menswear offerings to include “Made to Measure,” an in-store tailoring service that it is offering in 11 cities worldwide.
Condé Nast’s Vogue is enticing spring beauty and fashion purchases with advertisers and editorial in its April issue and is doing so by mixing high-end and mainstream marketers to appeal to a wider audience.
British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.
Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.
New York-based department store Bergdorf Goodman used its spring magalog to explore themes including tailoring, new collections, patterns and New York culture through advertisements, editorial and multichannel touchpoints.
Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.
