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Jewelers, watchmakers take over “How To Spend It” ad space
The latest “How To Spend It” supplement from the Financial Times’ April 5 edition looks at the snappiest Italian suits, speakeasy fashion and jumps into Maserati’s new Ghibli model.
BMW inserts 7 series into buzz surrounding Italian fashion exhibition
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014” exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Luxury Daily, April 3, 2014 – Baselworld 2014 innovations propelled by social media
Ralph Lauren boosts Instagram impressions with promoted post
U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo-sharing social platform.
Fashion marketers rely on repetition in April edition of Vogue
Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.
Financial Times responds to popularity of supplements with How To Spend It expansion
The Financial Times is celebrating the twentieth anniversary of its How To Spend It magazine supplement by expanding its reach to affluent readers in Italy through a partnership with Italian newspaper publisher Il Sole 24 Ore.
Ralph Lauren builds cohesion between runway and fragrance via film
U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.
Luxury Daily, April 2, 2014 – Cartier reassures consumers during renovations via temporary Fifth Avenue boutique
Jimmy Choo adds male model to latest Nicole Kidman campaign to showcase range
Footwear and accessories label Jimmy Choo is showing the edgier side of is pre-fall collection with a campaign video with a motorcycle theme.