Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
Condé Nast’s Vogue Paris introduced an English version of its Web site yesterday, which is expected to increase the visitors to its site without diverting traffic from its British and U.S. counterparts.
Today in luxury marketing – Taking the IPO plunge; Luxury retailers adapt to mobile age; Titanium $329,000 phone seeks watch-loving deep pockets; Challenges remain for luxury brands in India.
Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
Major events including Fashion Week and St. Valentine’s Day in addition to the debut of Facebook Timeline positioned the social network as an even more innovative marketing vehicle in the first quarter of 2012.
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
Following in the footsteps of Chanel and Burberry, it seems that a Marc Jacobs makeup line will soon be in the mix. Before it takes a leap into the cosmetics world, Marc Jacobs may want to ask whether or not a cosmetics line would be an overextension of its name.
British department store Harrods is continuing to position itself as not only a purveyor of high-end goods but an authority of the luxury lifestyle by developing a mobile application for its highly-circulated Harrods Magazine.
Fashion label Michael Kors is celebrating 1 million Facebook fans by revamping its page to Timeline, showing off brand and designer history, a curated video and dedicated social media components.
