Published: May 10, 2012
Social networking platform Google+ has seen a dramatic spike in page activity, with luxury marketers Ferrari, Gucci and Burberry boosting activity approximately 138 percent since February, according to a study by Simply Measured.
Published: May 2, 2012
Published: May 2, 2012
New advertisers to Condé Nast’s W magazine’s May issue including Dolce & Gabbana fragrance, Clarisonic, Burberry, John Hardy, Louis Vuitton, Tiffany & Co., Ulysse Nardin and Lexus helped to push the magazine up 3 percent in ad revenue from this time last year.
Published: May 1, 2012
Published: May 1, 2012
Advertisers including Burberry, Ralph Lauren, Hermès, Cartier, Louis Vuitton, Chanel and David Yurman have helped to propel ad revenue of American Express Publishing’s Departures magazine 20 percent during the first half of 2012.
Published: April 27, 2012
German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.’s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.
Published: April 23, 2012
Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.
Published: April 18, 2012
Published: April 18, 2012
Storied beauty brands including Estée Lauder, Christian Dior and Chanel remain leaders in the industry most likely through an association with a high-fashion label or a time-measured status, according to the new Top 50 cosmetics brands study by Brand Finance.
Published: April 17, 2012