Luxury Daily, July 3, 2012 – Top 10 luxury brand social marketers of Q2
Search Results for: burberry
Unified customer experience integral for brand marketing: Forrester
NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
Louis Vuitton, Chanel most-searched handbag brands: research
Luxury marketers Louis Vuitton, Chanel, Gucci, Prada and Hermès are among the top 10 most-searched-for handbag brands globally, proving that European tradition rules in the eyes of luxury consumers, according to the World Luxury Index Handbags report.
The difference between old and young luxury brands on social media
Luxury marketers of all backgrounds and establishment dates are present on Facebook, Twitter, YouTube and foursquare, but given each label’s unique history and brand image, social media should not be a one-size-fits-all medium.
Forrester: Consumer enjoyment must be the center of a business model
NEW YORK – Brands must put consumer needs, ease of transaction and joy from the purchase at the center of their business model to compete in today’s market and to raise profits, according to an executive at Forrester’s Customer Experience Forum 2012.
Where luxury retailers need to look for digital talent
If you are a luxury retailer fishing for new talent to lead your digital strategy, prepare to widen your net.
Luxury Daily, June 21, 2012 – Pros and cons of mobile bar codes for luxury brands
Chanel picks black-and-white for collection, film to highlight tradition
French fashion label Chanel is pushing a new black-and-white film via social media to raise awareness for its new Ultra jewelry collection and to serve as a reminder of simplicity, one of its core design principles.
Departures strengthens tablet presence via Black Book app
American Express Publishing’s Departures magazine is upping its presence on tablet devices via the Black Book to Go application that explores new travel, culinary and experiential destinations in the United States.
In-store strategies, Louis Vuitton, Lexus and Lamborghini – News briefs
Today in luxury marketing – Temples of luxury: How premium brands are using bricks-and-mortar to maintain exclusivity; Louis Vuitton’s “Hangover” lawsuit dismissed; Lexus racing to reclaim No. 1 lets SUV discounts rise 60 percent.