Luxury Daily, July 2, 2014 – Mercedes-Benz outpaces competitors with digital: L2
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Top 10 luxury brand multichannel marketers of Q2
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
Berluti sneaker campaign directs attention to athletic footwear
French leather goods maker Berluti is expanding its footwear collection to athletic sneakers and created a microsite with a video to explain the new product to consumers.
Luxury Daily, July 1, 2014 – Top 10 brand social videos of Q2
Top 10 brand social videos of Q2
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Luxury Daily, June 27, 2014 – South Korea boasts highest global credit card penetration: report
Customer-centric culture gives competitive edge: Forrester senior analyst
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
Luxury Daily, June 24, 2014 – Tiffany explores Elsa Peretti’s career to spark collection interest
Luxury marketers target aspirational readers of Vanity Fair’s July edition
Christian Dior and Gucci are among the marketers using Vanity Fair’s “Hollywood’s Next Wave” special issue to appeal to a new generation of consumers.
Versace, Ferragamo, Moncler and Peru – News briefs
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.