How luxury brands can grow domestic demand
As tourism rates decline, luxury brands that have relied heavily on global sales from tourism should try efforts that encourage domestic loyalty to tap the consumers at their doorsteps.
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Michael Kors channels Hollywood Glamour for multichannel fall/autumn 2012
Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour.
Luxury Daily, July 13, 2012 – Swarovski spruces up Shanghai exhibit with mobile, social touchpoints
Luxury Daily, July 12, 2012 – Swarovski spruces up Shanghai exhibit with mobile, social touchpoints
Is Facebook opening a privacy can of worms with ads targeted by app use?
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.
Luxury Daily, July 10, 2012 – How luxury retailers can borrow a page from Apple stores
Luxury Daily, July 9, 2012 – Top 10 digital luxury marketers of Q2
Top 10 luxury brand multichannel campaigns of Q2
Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.
Luxury Daily, July 5, 2012 – Top 10 luxury brand multichannel campaigns of Q2
Hugo Boss debuts collection via comprehensive social push
Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.