Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.
Elie Saab and Christian Dior are using their online magazines to give consumers a well-rounded understanding of their recent haute couture collections.
Hilton Hotel’s Waldorf Astoria, The Caledonian Hotel in Edinburgh, Scotland, is hosting a pop-up shop featuring Pringle of Scotland and the Jane Davidson boutique.
Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.
London department store Harrods is taking a new approach to displaying the numerous fragrances it carries with a new perfumery retail concept set to debut in September.
Since brands continue to struggle to recruit adequate creative talent, luxury conglomerate LVMH Moët Hennessy Louis Vuitton has created a new professional training program, L’Institut des Métiers D’Excellence, or IME, to lessen the burden.
