Retailer Barneys New York is pulling all the stops to get clicks in its latest shoppable video with fashion blogger Geri Hirsch, this time focusing on late-night attire and sending a dedicated email campaign.
Rebranding and seasonal inspiration were the center of the stand-out marketing plans enacted during the first half of this year by luxury brands such as Burberry, Cartier, Jaguar and Nordstrom.
French fashion house Christian Dior is teasing its upcoming campaign for the Miss Dior handbag line with a black-and-white social video featuring longtime brand ambassador and actress Mila Kunis.
The wide variety of ads in the summer issues of luxury-focused publications spanning apparel, fragrance and high-end jewelry indicate that luxury consumers are ready and willing to spend on big-ticket items.
Italian label Gucci dedicated its first fall/winter 2012 shoppable video to its accessories collection and lets consumers view product information from the brand’s logo icons in the film.
Approximately 82 percent of consumers want to engage retail brands via mobile and social channels if they believe that it would improve future expectations, according to a study by Empathatica Inc.
Quite a few advertisers are using the August issue of Condé Nast’s Vanity Fair to push new products, but Chanel and Prada made the most impact through multi-page spreads that revealed their fall collections.
