Luxury Daily, November 21, 2012 – PPR boosts social presence via new Facebook, Twitter accounts
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Tod’s highlights handbag functionality via animated social video
Italian leather goods maker Tod’s is pushing this season’s Miky Bag via an animated social video that likely appeals to affluent consumers’ practicality when using digital to research luxury handbags.
Tod’s exec: Influencer collaborations vital to cross-generational marketing
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.
Tod’s exec: Affluent males prefer email, partnership marketing
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
Tod’s fetes Italian roots through photography-focused app
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
Tod’s goes with new social video for collection display
Footwear designer Tod’s partnered with LVMH Moët Hennessy Louis Vuitton’s Nowness blog to publish its Electric Signature video that depicts the image behind the Signature Collection.
Facebook marketing, Karl Lagerfeld, Schiaparelli and China – News briefs
Today in luxury marketing – It has become tragically clear that Facebook chased the wrong business for years; Lagerfeld to open Paris boutique; Luxury king reawakens sleeping beauty Schiaparelli; As China’s luxury market evolves, who is winning and who is losing?
Armani, Zegna kick off inaugural M magazine for discerning affluent men
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
Tod’s taps social media, print marketing to launch capsule collection
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
Luxury Daily, August 15, 2012 – Burberry solidifies brand image via weather-focused mobile, social efforts