Published: February 11, 2014
Mandarin Oriental, Paris is extending the hotel chain’s global shopping partnerships with high-end retailer Printemps Haussman to achieve continuity for its fashion-oriented consumers.
Published: December 27, 2013
Italian fashion house Prada has created an exclusive collection to celebrate the opening of its retail space within Dover Street Market’s new location in New York’s Kip’s Bay neighborhood.
Published: December 16, 2013
As French fashion house Chanel’s time in Dallas came to an end, the brand decided to leave a lasting impression with an exclusive window display in Neiman Marcus’ flagship store.
Published: December 3, 2013
British apparel and accessories brand Mulberry has taken over five windows at London department store Harrods to tell a branded fairy tale to engage consumers this holiday season.
Published: November 13, 2013
Since most retailers are flaunting their creativity this holiday season, what exactly constitutes an outstanding, traffic-driving window display?
Published: November 12, 2013
Published: August 23, 2013
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
Published: July 26, 2013
London department store Harrods is partnering with Geneva-based jeweler Savelli-Genève to release a luxury smartphone designed with affluent women in mind.
Published: April 8, 2013
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
Published: March 28, 2013