Today in luxury marketing – Chanel’s Jacques Polge to retire; Net-A-Porter moves even further upmarket, and into art; Luxury car segment defies slowdown in passenger car sector in India; Russia introduces transport tax on luxury vehicles.
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.
Online retailer Net-A-Porter is feting the 15th anniversary of fashion house Matthew Williamson with mobile marketing efforts that incorporate Instagram and Twitter.
Today in luxury marketing – Inside the Dior at Harrods takeover; John Galliano not taking up CSM teaching post; Net-A-Porter launches beauty; Investors eyeing Nicholas Kirkwood.
Online retailer Net-A-Porter is asserting its expertise on the fashion industry through a new weekly online magazine that could help to boost brand retention among trendy consumers.
French fashion house Chanel is lending a dark feel to the Net-A-Porter ecommerce site with a black homepage skin and side tower ad that show off its new Coco Noir fragrance.
Online retailer Net-A-Porter is setting up its second headquarters in the United States to be present in its largest market, a move that could allow it to compete with other U.S.-heavy online retailers as the market shifts to favor ecommerce transactions.
Today in luxury marketing – Net-A-Porter opens U.S. headquarters; Orbitz serves up luxury options to Mac users. Is that a bad thing?; How the 10 biggest luxury brands came to dominate the world; Monica Bellucci stars in Dolce & Gabbana’s fall 2012 ads.
Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.
