MIAMI – Creating a long-term partnership allows brands to create not only a collaboration, but also a friendship with organizations that can lead to multi-year campaigns, according to an executive from Gucci at The New York Times International Conference Dec. 2.
Department store chain Barneys New York is collaborating with engraved stationer Connor for a digital interpretation of bespoke stationery.
Luxury advertisers such as Tom Ford, Giorgio Armani and Versace took a sensory approach to promoting its wares in the November issue of Vanity Fair.
Ralph Lauren, Gucci and Prada were among the marketers striving to be noticed by members of the “new establishment” in Vanity Fair’s October issue.
Luxury brands took to the road, the ocean and space in the third quarter of 2014.
Swiss jeweler and watchmaker Piaget is highlighting its passion for perfection with a new advertising campaign that seeks to inspire consumers.
Land Rover North America is sponsoring the New York team in the featured event at the Central Park Horse Show presented by Rolex.
