Ferragamo misses the mark with mobile New York Times ads

Published: September 26, 2011

Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.

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Ferragamo breaks RTW ecommerce digital trunk show

Published: August 5, 2011

Italian apparel and accessories designer Salvatore Ferragamo launched an online trunk show this morning, marking the first time the luxury brand will be selling its ready-to-wear collection on the Web.

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