Luxury Daily, April 14, 2015 – Burberry uses Snapchat to share video and capture consumers’ attention
Search Results for: chopard
Stuart Weitzman expands “visual vocabulary” with Cinemagraph Instagram campaign
U.S. footwear label Stuart Weitzman is thinking outside the box of traditional advertising with its first Instagram campaign featuring Cinemagraphs.
Advertisers inspire wardrobe change-outs in Tatler’s March edition
Fendi and Dior were among the fashion houses promoting the season’s “game changers” in the March issue of Condé Nast-owned Tatler.
Advertisers highlight links between fashion, film in Vanity Fair’s March edition
Gucci, Giorgio Armani and Prada were among the luxury fashion houses to show off their “swank” and “swagger” in March’s twenty-first annual Hollywood issue of Vanity Fair.
Luxury brands help consumers obtain their own Oscars glamour
While celebrity style is still fresh in consumers’ minds from the 87th Academy Awards, a number of brands are reaching out to their followers with ideas of how to achieve their own red carpet moment.
Veuve Clicquot, Tesla, Goyard and Comité Colbert – Live news
Luxury Daily’s live news from Jan. 29 – Veuve Clicquot extends Champagne’s mutlifaceted appeal to sports, games; Tesla dispels electric vehicle myths with “insane mode” video series; Goyard marches through Hong Kong mall to spur interest; Comité Colbert inspires future generation via luxury career days.
Chaumet sponsors French film awards to support young talent
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
Luxury Daily, January 16, 2014 – Avoid the deadly sins of luxury marketing: Wealth-X exec
Great design comes from conflict: Tumblr exec
NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 Jan. 15.
Times of turmoil provide creative freedom for brave luxury brands
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.