Harrods aims for ecommerce sales via free shipping email
London-based department store Harrods is looking to drive ecommerce sales through an email that offered free shipping on the season’s latest fashions to all British consumers.
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Luxury Daily, August 14, 2012 – Korean luxury market growing 12pc each year: study
Cartier, Chanel kick off The Cut site relaunch
Advertisers such as Chanel, Bottega Veneta, Cartier and Burberry kicked off New York magazine’s The Cut Web site relaunch, the digital advertising of which is approximately 40 percent of company ad revenue.
Luxury Daily, August 13, 2012 – Top 10 luxury brand social videos of H1
Social media, Nordstrom, gold prices and Trump – News briefs
Today in luxury marketing – Luxury brands and social media: Opportunity or trap?; Nordstrom profit slips, Rack shines; Faster, higher, stronger: Luxury pricing goes for gold; Pune to get a taste of Trump luxury.
Luxury Daily, August 10, 2012 – The difference between affluent male and female mobile customers
Louis Vuitton, Dior up the ante for Vanity Fair’s biggest issue
Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast’s Vanity Fair up 4 percent in ad revenue from this issue last year.
London brands, Brazil and social media – News briefs
Today in luxury marketing – West End luxury brands see Games boost; Web race heats up in Brazil; How to make a Facebook campaign influencer-friendly; Pinterest open to public, gets rid of invite-only policy.
Has China peaked for luxury spending?
Luxury marketers have been reporting a slowdown in Chinese consumer spending, calling experts to question as to whether or not the ‘C’ in BRIC is over.
Tod’s launches Italian Modernism multichannel autumn/winter campaign
Italian leather brand Tod’s released its fall/winter 2012 multichannel advertising campaign that features images of the ideal male and female customers who mirror the brand DNA.