Harrods touts opening of Shoe Heaven digitally to boost foot traffic
British department store Harrods is welcoming consumers to its newly remodeled shoe floor through email and social media.
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Ralph Lauren, Gucci targets readers of all ages in Vogue’s August edition
Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the cross-generational readers of Vogue’s August issue.
Porsche uses mobile ad to amplify social campaign
German automaker Porsche is targeting stylish male consumers with an advertisement on Condé Nast mens magazine Details’ mobile Web site.
Luxury Daily, August 1, 2014 – Nordstrom places emphasis on customer service through new acquisition
Showrooming fears displaced by Webrooming cheers: L2
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Luxury Daily, July 31, 2014 – Showrooming fears displaced by Webrooming cheers: L2
Luxury Daily, July 29, 2014 – Chanel warms up with print before sharing campaign socially
Shiseido builds product awareness via consumer research
Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.
Kenzo builds 3D virtual gallery to illuminate fall collection
French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.
Armani aims for privé collection approachability via beauty effort
Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.