Selfridges connects über gifting guide to overall holiday effort
British department store Selfridges is channeling the treasures often found in fairy tales through a collection of golden presents.
British department store Selfridges is channeling the treasures often found in fairy tales through a collection of golden presents.
Brands such as Chanel and Donna Karan looked to Vanity Fair’s December issue to propel interest in their fragrance ranges using traditional and sensory tactics.
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German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.
Luxury fashion houses and designers are raising money for Operation Bobbi Bear through the auction of one-off teddy bears.
As the holidays draw nigh, brands are looking to stand out as gift-buying destinations, but what efforts can effectively attract consumers?
Italian fashion label Fendi is bringing its QuTweet capsule collection to life with a tropical bird-themed social video.
French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.
Chanel and Armani Casa are among the luxury brands taking part in Veranda’s “season of style” in the publication’s November/December issue to increase product awareness before the holidays.