Luxury Daily, September 5, 2012 – Hermès, LVMH courtroom battle dubbed personality clash
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Wealthy Chinese, Bergdorf, London real estate and Ritz-Carlton – News briefs
Today in luxury marketing – Bergdorf completes men’s revamp; Luxury firms lavish perks on China VIPs; London luxury homebuilding to jump 70 percent on foreigner cash; Luxury real estate in trouble: Ritz-Carlton extends deadline to end management of Kapalua property.
Saks flaunts fall product range in direct mail catalog
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
Neiman Marcus, Saks go up against luxury fashion houses in Vogue September issue
Hermès, Versace, Neiman Marcus, Saks Fifth Avenue and other luxury advertisers chose placements beyond front-of-book in the 916-page September issue of Condé Nast’s Vogue, likely to grab attention from readers who delved into the 120th anniversary content.
W complements September fashion issue with Trends supplement
Advertisers including Gucci and Hermès are scoring optimum placement in the September issue of Condé Nast’s W magazine, but other marketers including La Mer and Fendi are taking up room in the complimentary Trends supplement.
Online luxury marketing, Louboutin, Cadillac and luxury automakers – News briefs
Today in luxury marketing – What is next for luxury brands online?; Louboutin brings men’s store to New York; GM sees Cadillac near U.S. luxury car market top soon; Luxury automakers focus on Russia.
Online video poised as No. 1 focus for luxury brand digital marketing this year: study
Approximately 69 percent of luxury marketers are expected to increase their advertising spend on online video this year, according to findings from Martini Media and Digiday.
Is rural marketing worth it for metropolitan-focused luxury brands?
While luxury marketers continue to reach affluent consumers in top metropolitan areas via multichannel efforts, there are strategies to effectively spread a brand message even further to outlying cities.
Michael Kors hits high note with Fashion’s Night Out karaoke contest
Michael Kors is looking to drive affluent consumers in-store during one of the most hyped fashion nights of the year by hosting a karaoke contest at its new Madison Avenue store in New York.
Chanel picks sultry brand message to target female Net-A-Porter shoppers
French fashion house Chanel is lending a dark feel to the Net-A-Porter ecommerce site with a black homepage skin and side tower ad that show off its new Coco Noir fragrance.