Town & Country Los Angeles-centric September issue sees 25pc increase in ads
Dior, Gucci and Armani were among the fashion brands showcasing their ties to Hollywood in Hearst-owned lifestyle publication Town & Country’s September issue.
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Condé Nast Traveler Web site redesign shows full lifestyle approach
Lifestyle magazine Condé Nast Traveler is giving the “passion points” that influence travel prime real estate on its newly redesigned Web site, recognizing that these interests are intertwined with the journeys themselves.
Keep Web sites slim in China: report
Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.
Fashion, luxury advertisers boosted WSJ. magazine’s biggest women’s style issue
Forty-six percent of the advertisers in The Wall Street Journal’s WSJ. magazine’s September issue were new to the publication, contributing to the imprint’s largest page count in its six year history.
Chanel, Ralph Lauren aim for new season purchases in September Tatler
Apparel marketers turned to Condé Nast Tatler’s September issue to draw attention to their latest collections in an issue that promises “fashion that won’t make you look like a twit.”
Lane Crawford gathers modern thinkers to prepare consumers for fall
Chinese department store chain Lane Crawford is inspiring new season purchases through a fall campaign that features six creative minds.
Vanity Fair inspires wardrobe envy with September style issue
Louis Vuitton, Armani and Gucci were some of the fashion marketers that looked to Condé Nast-owned Vanity Fair’s September issue to reach consumers within the style-themed content.
Ralph Lauren reaffirms luxury focus with hand painted polo watches
U.S. apparel label Ralph Lauren is showcasing its ties to polo as well as its craftsmanship with a pair of enamel painted Stirrup watches.
Lancôme flaunts rule-bending mascara through digital campaign
Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.
Tiffany, handbags, Michael Kors and BMW – News briefs
Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.