Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
In search of more incremental revenue and upscale business, London’s Heathrow has opened its VIP suites to passengers arriving at the airport with the promise of securing luxury brands to add to the swank experience.
With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to ensure the maximum luxury experience.
Silvermaker Christofle is celebrating the launch of its new flagship in New York through event marketing, digital efforts and limited-edition products in the store.
Condé Nast’s high-society magazine Tatler released its annual Schools Guide boasting advertisers such as Ralph Lauren, Burberry and Giorgio Armani that helped to boost the magazine’s sales 14 percent.
Brands including Moët & Chandon and Michael Kors are pioneering the new Twitter design, allowing for further engagement with consumers and acting as authorities on new technology.
Today in luxury marketing – Does the Internet spell the end of luxury, or the birth of new luxury?; Hedi Slimane’s YSL concept to be unveiled in Shanghai; Luxury brands leave Argentina in droves; The latest luxury wave is way to go below them.
Understanding the difference between aspirational marketing and marketing to affluent customers can affect your media buy, placement strategy, creative execution and messaging.
