Nordstrom uses look book Vogue ad to highlight designer lines
Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.
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Printemps teams with Burberry for branded holiday campaign
French department store chain Printemps will feature British fashion label Burberry in the holiday campaign at its flagship store on Boulevard Haussmann in Paris.
Luxury Daily, September 9, 2014 – Barneys outlines multiplatform holiday campaign with Baz Luhrmann
Bulgari touts Roman heritage with sundial-inspired Lucea timepiece
Italian jeweler Bulgari is examining its connections to Ancient Rome through the new Lucea women’s watch.
Bergdorf Goodman, Yoox, Twitter and Ferrari – News briefs
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.
Key takeaways from the Hermès and LVMH legal battle
The settlement of the feud between luxury conglomerate LVMH Moët Hennessy Louis Vuitton and leather goods maker Hermès benefits both parties, but what does it mean for other independently-owned luxury brands?
Saks modernizes heritage with new branding initiatives
Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.
Luxury Daily, September 4, 2014 – Creating content is worth the investment: Mr Porter editor
LVMH and Hermès’ feud resolved with share redistribution
Luxury conglomerate Louis Vuitton Moët Hennessy and French leather goods maker Hermès have buried the hatchet in the Commercial Court of Paris.
Luxury Daily, September 2, 2014 – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience