Luxury Daily, October 17, 2012 – Chanel takes over ad space with game-changing Brad Pitt campaign
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Forrester exec: Mobile commerce is much more than buying
NEW YORK – A Forrester Research executive at the Luxury Interactive 2012 conference said that luxury marketers need to have a mobile-first approach to better enhance their brand value and drive in-store traffic and engagement.
Luxury Daily, October 16, 2012 – Mercedes sees Web as channel to create lifelong relationships
Luxury Daily, October 12, 2012 – Do luxury brand collection preorders generate buzz or revenue?
Do luxury brand collection preorders generate buzz or revenue?
Luxury fashion houses and retailers that offer preorders straight from the runway are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.
Rolex, Tous geotarget New Yorkers via Manhattan magazine print ads
Brands including Rolex, Tous, Tourneau, Aria Resort & Casino, Royal Salute, Fairmont Hamilton Princess and Casa de Campo are targeting affluent New Yorkers via advertisements in Modern Luxury’s Manhattan magazine.
Chanel, Dior target affluents via FT Weekend supplement
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements
Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label’s target audience in global markets with attractive images and subtle calls to action.
Luxury Daily, October 4, 2012 – Stuart Weitzman builds social media connectivity via video, exclusive offers
Louis Vuitton, Ralph Lauren target 1.5M male readership in WSJ. Magazine
Advertisers including Louis Vuitton, Cartier, Hermès, Ralph Lauren, Ermenegildo Zegna, Dolce & Gabbana, Burberry and Salvatore Ferragamo are targeting the 60 percent male audience of WSJ. Magazine’s October men’s style issue.