Today in luxury marketing – Harry Winston buys diamond mine for $500M; Zegna tailors an African plan; Daimler has 90,000 orders for revamped A-Class; CFDA/Vogue Fashion Fund crowns 2012 winners.
Luxury marketers and retailers such as Chanel, Christian Dior, Marc Jacobs, Salvatore Ferragamo, Saks Fifth Avenue, Neiman Marcus and Louis Vuitton helped to boost the much-hyped 40th anniversary collector’s edition of Condé Nast’s W up 105 percent in ad pages from the year-ago period.
Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout.
Advertisers including Chanel, Ralph Lauren, Rolls-Royce, Harry Winston and Montblanc are targeting the affluent business audience of Bloomberg Pursuits’ fall 2012 issue.
Department store chain Saks Fifth Avenue is getting a head start on holiday transactions through a digital gift guide that presents items by recipient, price or designer, which it is sharing via email, social media and its Web site.
For luxury marketers, content creates a wonderful opportunity. Luxury brands have stories to tell, and it is something our industry frequently does well.
Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men’s fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.
AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.
Today in luxury marketing – Clouds are gathering For LVMH, luxury: Sales increases may be more modest; Lucy Kriz named W publisher; Anya Hindmarch: “Luxury is more about a good story than a label;” Ford’s Fields says luxury automakers pull ahead discounts.
