Brands recalibrate focus in Japan to appeal to younger consumers
The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.
The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.
LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.
Condé Nast’s W magazine is giving its past fashion coverage a new lease on life with a book focusing on ten of its most memorable stories.
Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton recorded a 4 percent increase in revenue, or $34 million, during the first nine months of 2014.
Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”