Top 10 luxury brand multichannel campaigns of 2012
The most-savvy luxury marketers of 2012 made sure to engage wealthy consumers and aspirational fans across a strategic array of mediums including television, print, digital, social and mobile.
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Ralph Lauren targets affluent holiday shoppers via multichannel campaign
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.
Luxury Daily, December 26, 2012 – Ralph Lauren targets affluent holiday shoppers via multichannel campaign
Fashion industry, shopper malaise, Trump Toronto and China – News briefs
Today in luxury marketing – Fashion: Luxury’s new look; Retailers struggle With shopper malaise; Trump Tower woes signal top of Toronto condo market; China to crack down on “malicious” trademark registrations.
Top 10 digital luxury marketers of Q4
Luxury marketers in the apparel and accessories and jewelry categories were on top of their game during the last quarter of the year in providing savvy consumers with digital experiences that aligned with the 360-degree brand world.
Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
Marketers in the beauty, fashion and watches and jewelry categories are leading on China’s digital playing field with brands including Estée Lauder, Lancôme, Burberry, Louis Vuitton and Chanel rounding out the top 20 most-savvy, according to a new report from L2 Think Tank.
Aventura Mall targets affluent locals, travelers via new glossy magazine
South Florida’s Aventura Mall is upping its lifestyle efforts via a new annual glossy magazine called “Styled” that features luxury advertisers and fashion content.
Luxury Daily, December 18, 2012 – Last-minute luxury: Service, personalization to generate final holiday purchases
Inviting nominations: Luxury Marketer of the Year and Luxury Retailer of the Year
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.
Inviting nominations: Luxury Marketer of the Year and Luxury Retailer of the Year
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.