Luxury Daily, December 11, 2013 – Net-A-Porter enters print media with branded magazine
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Net-A-Porter enters print media with branded magazine
Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
Tamara Mellon entrusts Net-A-Porter to manage brand’s ecommerce
Tamara Mellon, former chief creative officer and cofounder of Jimmy Choo, is expanding the digital footprint of her namesake apparel and accessory line by partnering exclusively with online retailer Net-A-Porter.
Net-A-Porter hopes to catch fire with new Hunger Games collection
Online retailer Net-A-Porter tapped “Hunger Games” costume designer Trish Summerville to design an exclusive collection based on “Catching Fire,” the latest movie in the franchise to capture the attention of fans of the popular films.
Hermès, Net-A-Porter, Infiniti and British luxury cars – News briefs
Today in luxury marketing – Hermès to introduce 8,100-euro bikes for meandering about town; Richemont denies Net-A-Porter for sale; Infiniti Q50 weds technology, luxury in powerful ride; British luxury car brands report record sales.
Net-A-Porter’s invite-only social app builds branded community
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.
Luxury Daily, September 17, 2013 – Net-A-Porter’s invite-only social app builds branded community
Net-A-Porter boosts Chinese exposure by partnering with Hong Kong hotel
Online retailer Net-A-Porter is boosting its exposure in China by partnering with the Upper House hotel in Hong Kong to offer guests a number of exclusive services.
Net-A-Porter boasts same-day Hamptons delivery via aerial advertising
Online retailer Net-A-Porter is boasting its same-day delivery service for customers in the Hamptons through out-of-home advertising on plane banners that fly over the area.
Richemont, Ferragamo, Net-A-Porter and Swatch Group – News briefs
Today in luxury marketing – Richemont chairman takes a break to see who’s the next boss; Ferragamo seen as luxury target after Loro Piana deal; Net-A-Porter now airdropping luxury goods in Hamptons for same-day delivery; Swiss regulator rejects Swatch deal.