Carl F. Bucherer reconfigures digital, social efforts to build out awareness
Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.
Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.
The global jewelry and watch market is expected to grow steadily over the next few years, with total revenues projected to reach $410 billion by 2019, according to a new report from Fashionbi.
When it comes to luxury brands, consumers show the most affection for Louis Vuitton, according to new research from NetBase.
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
Digital has democratized customization, making bespoke services that were once reserved for only the top clients of the large brands accessible to more labels and consumers.
Waldorf Astoria Hotels & Resorts’ Rome Cavalieri hotel is spurring family travel by promising the youngest guests extra attention.
Fashion and lifestyle conglomerate Kering is keeping transparent by releasing the results of its four-year sustainability targets established in 2012.
SEOUL, South Korea – Besides being an ecological necessity, sustainability also makes economic sense.
Retailer Matches Fashion is leveraging the new Facebook Live to bring to life a three-day events series happening at New York’s WOM Townhouse.
British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.