Jewelers vie for holiday sparkle via placement in Tatler’s December edition
De Beers, Tiffany & Co. and Chanel were among the advertisers to push high-jewelry in the December issue of Tatler as readers looked to wow loved ones for the holidays.
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Luxury Daily – December 8, 2014 – UK to surpass Italy, France as top European luxury market by 2018: report
Selfridges connects über gifting guide to overall holiday effort
British department store Selfridges is channeling the treasures often found in fairy tales through a collection of golden presents.
Scent strips create sensory gift guide in Vanity Fair’s December edition
Brands such as Chanel and Donna Karan looked to Vanity Fair’s December issue to propel interest in their fragrance ranges using traditional and sensory tactics.
Fendi, Jaguar Land Rover, Chanel and John Galliano – News briefs
Today in luxury marketing – Pietro Beccari’s Fendi vision takes form on Madison Avenue; Jaguar Land Rover agrees UK pay deal with union; Chanel takes Salzburg; Anna Wintour wears Margiela by John Galliano: The message and the dress.
Luxury Daily, December 2, 2014 – Ferragamo pays homage to rule breakers with menswear profiles
BMW celebrates motorsport anniversary with documentary release
German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.
Brands fight HIV transmission among children with teddy bear auction
Luxury fashion houses and designers are raising money for Operation Bobbi Bear through the auction of one-off teddy bears.
Gift guides need to tell stories, spark emotion
As the holidays draw nigh, brands are looking to stand out as gift-buying destinations, but what efforts can effectively attract consumers?
Fendi QuTweet capsule flies consumers to the tropics
Italian fashion label Fendi is bringing its QuTweet capsule collection to life with a tropical bird-themed social video.