Forrester exec: 6 disciplines to boost loyalty via customer experience

Published: January 17, 2013

NEW YORK – A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.

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Take the heat out of the purchase decision: NRF speaker

Published: January 16, 2013

NEW YORK – Retailers should create an enjoyable experience for shoppers by taking a complex customer journey and simplifying the steps to the purchase decision, according to the CEO of my-wardrobe.com who spoke at National Retail Federation’s Retail’s Big Show 2013.

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