Luxury Daily, December 22, 2014 – Top 10 luxury advertising efforts of 2014
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Beauty marketers spent 23pc more on digital in 2014: report
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
Gift wrapping, Russian homebuyers, luxury and jewelers – News briefs
Today in luxury marketing – Unboxing day: It’s how gifts look on the outside that counts; Russians quit London luxury homes as only super-rich stay; What’s the future of luxury?; Jewelers go straight to miners as diamonds wane.
Luxury Daily, December 19, 2014 – Yoox serves up gifts at imagined dinner party
Luxury advertisers stand out in December’s Vogue via sensory tactics
Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.
Harrods, Mandarin Oriental, Porsche, Magellan Jets – Live news
Today in luxury marketing – Harrods entertains consumers at annual sale; Mandarin Oriental and Dior partner for guest package; Porsche reaches aspirational drivers with magic mirror; Magellan Jets offers limited-time discount for holidays.
Gucci, Ralph Lauren are 2014 digital geniuses: L2
While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.
Cartier explains royal history in social video
French jewelry maison Cartier is reminding consumers of its royal roots with a new social video that highlights the brand’s past and current connections with royal families.
Bergdorf Goodman inspires tropical vacations with resort magalog
Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.
Luxury is the seventh largest European economy
The value of goods and services in the luxury sector grew about 28 percent from 2010 to 2013, according to a new report by the European Cultural and Creative Industries Alliance.