Published: April 3, 2015
Italian fashion label Giorgio Armani is launching its latest skincare “multitasker” with a digital campaign equating its delicate garments to the “weightless” feel of the product on skin.
Published: April 2, 2015
Luxury brands embraced their storytelling capabilities through social videos in the first quarter, turning out projects that spoke to a range of emotions.
Published: April 1, 2015
Italian fashion house Prada is promoting its Candy Kiss fragrance collection with an animated video exclusively on French Vogue.
Published: April 1, 2015
Published: April 1, 2015
Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.
Published: March 30, 2015
NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.
Published: March 25, 2015
French women’s apparel label Chloé is teasing a garment through quick videos on its social media feeds.
Published: March 25, 2015
NEW YORK – The Luxury Education Foundation celebrated its 10-year anniversary on Monday night with a panel discussion and presentation of projects at The New School in New York.
Published: March 24, 2015
Ralph Lauren aimed to usher in spring with multiple advertisements and a branded magalog accompaniment included in the April issue of Condé Nast-owned Vanity Fair.
Published: March 20, 2015
Canadian department store chain Holt Renfrew is inspiring new season wardrobe updates in its spring magalog set in Miami.