Today in luxury marketing – Burberry to Tiffany seen attracting LVMH; Bottega Veneta crosses the $1 billion mark; Ferrari rated world’s most powerful brand ahead of Apple; Nordstrom to pump up Rack, online.
Net-A-Porter’s men’s destination Mr Porter is enhancing the latest installment of its “Style Wherever You Are” campaign with new creative assets and an Instagram challenge.
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst’s Town & Country magazine.
Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.
Hermès, Estée Lauder and other luxury apparel and beauty advertisers are looking to target affluent women in the March issue of Hearst’s Town & Country.
Today in luxury marketing – Androgyny and minimalism to stalk London Fashion Week; Moncler to design outerwear for VistaJet Crew; Lexus tops J.D. Power’s most dependable car ranking; What recession? Americans regain a craving for luxury.
