Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
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Ralph Lauren, Louis Vuitton target cultured readers of Tatler
Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.
Rolls-Royce, Bentley target yacht aficionados in annual Burgess magazine
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
Luxury Daily, March 14, 2013 – Is Tiffany’s lawsuit against Costco worth it?
Bloomberg taps luxury resurgence for market analysis product
Bloomberg Professional is tailoring a new dashboard to real-time data and analysis on the luxury sector since the industry is expected to grow up to 10 percent this year.
Financially-confident consumers to spend on travel, auto in 2013: report
U.S. affluent consumers plan to spend within the high-ticket travel and automotive categories in 2013 since they are now most comfortable making large purchases after the recession, according to new research from the Shullman Research Center.
Luxury Daily, March 6, 2013 – Gucci pushes 1953 horsebit loafer collection via cross-channel marketing
Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Is more TV marketing on the horizon for fashion marketers?
Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.
Luxury Daily, February 25, 2013 – Is more TV marketing on the horizon for fashion marketers?