Published: July 25, 2013
Twitter is opening up its television advertising targeting product to United States companies that run national commercials, enabling luxury brands to extend conversations with consumers and boost campaigns.
Published: July 24, 2013
Published: July 24, 2013
LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.
Published: July 23, 2013
Ralph Lauren, Fendi and other luxury apparel brands are showing off their new fall/winter collections in Conde Nast’s Vogue to prepare readers for the season ahead.
Published: July 19, 2013
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
Published: July 19, 2013
Gucci, Fendi, Louis Vuitton and other luxury brands are competing with one another by pushing new apparel and accessories collections in the August issue of Condé Nast’s W magazine.
Published: July 18, 2013
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
Published: July 16, 2013
Published: July 11, 2013
Published: July 10, 2013