Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home” collection through a multichannel campaign that comprises live and digital tactics.
Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.
British leather goods maker Smythson is targeting affluent brides with a new online wedding invitation service and is showing off the craftsmanship behind its stationery products through video.
French footwear label Christian Louboutin established channels on Chinese social network Sina Weibo and video-sharing sites Youku and Tudou to expand its digital footprint.
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
