Luxury Daily, February 3, 2015 – Harrods acts as central hub for branded beauty interactions
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Comité Colbert inspires future generation via luxury career days
French luxury association Comité Colbert is hosting a career day to spark interest in the industry in the minds of young adults.
Chopard entices with forbidden fruit-themed gift guide
Swiss jeweler Chopard is reimagining the Garden of Eden for Valentine’s Day through a stylized gift guide.
325 Lex paints new marketing picture with commissioned artwork
New York’s luxury real estate prices and art sales both saw an increase in 2014, therefore integrating art into the city’s residences will likely add to the value of both the artwork and property.
Luxury Daily, January 28, 2015 – Key lessons learned from New York blizzard preparations
Mercedes, Bang & Olufsen, Givenchy and Versace – News briefs
Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.
Digital strategies should use social media, pop culture in Japan and South Korea: report
Brands should tailor marketing strategies to use local Web sites, culture and platforms to appeal to consumers in Japan and South Korea, according to a new report from L2.
Vogue drives participation with It Bag vote
Vogue magazine’s It Bag 2015 contest is encouraging readers to vote on their favorite bag of the season on the publication’s mobile-optimized site for an interactive read.
Ralph Lauren validates eyewear craftsmanship in social video
U.S. fashion label Ralph Lauren is using a social video to highlight that all of its products, even those produced by a licensee, are held up to the same standard of quality.
Luxury Daily, January 23, 2015 – Affluents less confident about travel plans this year: report