Are luxury mobile ads effective without a call to action?
There are two schools of thought on this, but the emerging debate is whether the luxury brand’s name is draw enough to encourage click-through on mobile ads.
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Luxury Daily, April 23, 2013 – Starwood CEO: Yesterday’s luxury is tomorrow’s necessity
Webinar panel: On-brand strategy imperative to successful social campaign
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.
Chanel flaunts new watches via Vanity Fair mobile ad
French fashion house Chanel is flaunting its new Première watches through a banner advertisement on Condé Nast-owned Vanity Fair’s mobile site.
Chanel, Dior target British elite with multiple Tatler ads
Chanel and Christian Dior are showcasing their brands with six advertising pages in the front of Condé Nast-owned Tatler magazine’s May edition.
Luxury Daily, April 18, 2013 – Louis Vuitton showcases lesser-known product category in video series
Clive Christian, Chopard target Bentley owners in automaker’s spring magazine
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
Luxury Daily, April 17, 2013 – Versace aims for younger, digital-savvy consumers with Versus rebrand
Gucci shows digital dominance in Japan: L2 Think Tank
Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a new report from L2 Think Tank.
Chanel, Ralph Lauren kick-off revamped Bloomberg Pursuits spring issue
Advertisers such as Chanel, Ralph Lauren, Porsche, Cartier and Hermès are tapping the lifestyle setting in the spring 2013 issue of Bloomberg Pursuits under new editor Ted Moncreiff.