Luxury Daily, February 24, 2015 – Luxury brands help consumers obtain their own Oscars glamour
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Louis Vuitton gets active in short films for V Line
French fashion house Louis Vuitton is targeting active men with a campaign of short films to promote the launch of its new V Line leather goods collection.
Couture houses work to explore Chinese cultural appropriation at The Met
The Metropolitan Museum of Art’s Costume Institute is exploring the influences Chinese culture has had on Western high-fashion in a new exhibit opening May 7.
Luxury Daily, February 19, 2015 – Couture houses work to explore Chinese cultural appropriation at The Met
Luxury Daily, February 18, 2015 – Luxury brands cater to Chinese tourists for Lunar New Year celebrations
Confidence and authenticity in content drive consumer interaction
PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
Baccarat, Christofle collaborate for Design Shanghai 2015 collection
French crystal-maker Baccarat and silver maker Christofle are teaming up with a famous designer to collaborate on a project for Design Shanghai 2015.
Chanel opens first beauty concept store in US
French fashion house Chanel is setting its sights on Las Vegas, where it is opening its first dedicated fragrance, beauty and sunglass boutique within the United States.
Moët Hennessy shows innovation supports first all-solar flight
Moët Hennessy is expressing its “pioneering spirit” as the official partner of the Solar Impulse project, which will soon make the first flight around the world to use only solar power.
Floris London takes DIY strategy for hand-blended fragrance debut
British perfumer Floris London is taking a hands-on approach for the unveiling of its latest handmade eau de parfum with an in-store workshop.