China’s online luxury sales climb 71pc: report
China’s online luxury sales jumped 71 percent between 2011 and 2012 and are projected to grow at double-digit rates for the next several years, according to a new report by Observer Solutions.
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Instagram bests Vine for fashion marketers with video option
Luxury fashion marketers are not likely to make use of social-mobile platform Vine now that Instagram introduced 15-second video capabilities, which will be added to the application’s extensive image filtering options.
Facebook’s Verified Pages to keep social-savvy brands’ reputations intact
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
Luxury Daily, June 12, 2013 – 63pc of ultra-affluent consumers find newspaper advertising most effective: report
BMW, Mercedes, luxury hotels and China – News briefs
Today in luxury marketing – BMW says Abenomics boosting Japan demand amid slump in Europe; Mercedes enjoys record May as compacts drive sales growth; Luxury hotels: Luring the next generation; Luxe brands take strategic approach to China’s lower-tier cities.
Luxury retailers lack brand awareness in China
High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
Louis Vuitton, Valentino reach summer-minded readers of WSJ. Magazine
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
Prada’s brand value rose 63 percent year-over-year: report
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.
Luxury Daily, May 22, 2013 – Prada’s brand value rose 63 percent year-over-year: report
Luxury Daily, May 17, 2013 – Luxury goods revenues to grow 50pc faster than global GDP: Bain